Geo Lift

Design and analyze geographical experiments

Discover other modules included in Marketing Science

MMM

Understand the incremental impact of each marketing element. Project your business metrics into the future and optimize your marketing budget with a holistic approach to maximize your return on investment.

Geo Lift

Design and analyze geographical experiments

KPI Planner

Project the expected results of your KPIs based on historical benchmarks and determine the most appropriate advertising investment for your media.

Media audit

Optimize the performance of your campaigns

Analysis of creatives

Transform your creative strategies with science

Design and analyze geographic experiments in a simple way, using the latest methodological advances in econometrics and synthetic control groups.

This module was also used in the solutions

analytics

science

Analyze real impact

Use geographic locations as treatment and control groups to understand the impact of your marketing efforts.

Look what you get

Calibrate your attribution

Calibrate your attribution models and MMMs to unlock greater accuracy and ROI.

Unlock omnichannel strategies

Understand which campaigns produce business results through unbiased comparisons

Compare multiple channels at the same time

Identify which channels provide the greatest incremental value

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