Cross Media
Merge your investment in paid media with GA4 attributions
Move from attribution to incrementality.
From attribution to incrementality
Our Cross Media module combines media investment from your marketing strategy with attributions and revenue in GA4
Look what you get
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Compare
Easily compare results attributed by Google Ads, Facebook, X, LinkedIn vs what GA4 attributes in one place
Fusion
The investment in paid media with GA4 attributions for more advanced and agile analysis
Visualize
Visualize, in one place, the media investment, delivery metrics (CTR, CPM, impressions, etc.), and the attributed conversions of each funnel event in GA4
Export
Set up the panel and easily export your data to an Excel file
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