How Walmart saved 30% of its advertising investment with KPI Planner

Context

Many social networks, much to manage. Walmart had an immense volume and variety of data to process, which was constantly growing at an impressive speed and frequency. Managing this scale brought significant complexity, leading Walmart to Bunker DB with the need to centralize all information from their digital channels across 4 brands and 5 markets.

Automation to simplify. To achieve simple and intuitive centralization, we implemented an omnichannel auditing system with alerts and notifications for any deviations from set goals. This allowed Walmart to automate the tracking of all their digital efforts effectively.

Challenge

From descriptive analysis to prediction. By leveraging historical data, we took things a step further—moving from data consolidation to actionable insights. We developed a custom technological solution tailored to the client, applying science to marketing to drive smarter decision-making.

Solution

Better to predict than overspend. The predictive model allowed Walmart to plan the outcomes of all their campaigns with much greater precision, resulting in significant savings across all monitored campaigns.

Data-driven culture from the inside out. By making better use of their investment in both time and money, Walmart successfully embedded a data-driven culture as a working model throughout the company and its brand collaborators.

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Our Campaign Audit module enabled Walmart to deeply analyze each active campaign and closely monitor their performance.

Additionally, with the KPI Planner, Walmart projected expected KPI outcomes based on historical benchmarks and determined an appropiate advertising investment for Meta.

Results

In the customer's voice

In today's world, it’s essential to bring science into marketing and invest in technology partners that not only ‘exist,’ but can create custom solutions tailored to your needs.

Pamela de León

Regional Marketing Manager @ Walmart