How Megalabs accelerated its Social and Paid Media Optimization by 9x

Context

Megalabs, a pharmaceutical company with a presence in over 20 countries across the region, was seeking digital transformation to align with one of its strategic objectives: data-driven management.

Challenge

When they partnered with us, their marketing team was managing over 10 brands and working with various collaborators who provided hundreds of data points in different formats and platforms. This created a significant need to organize, centralize their information, and add value—not only for internal use but also to demonstrate the importance of digital efforts to the rest of the company.

Solution

The triad of data-driven management. Bunker DB arrived at the perfect time to become an ally in their digital transformation project, thanks to three key modules for the team: Consumers, Paid Media and Social Media.

Featured products

1. Consumers. With the Consumers module, Megalabs centralized user profiles to run lead generation and inbound marketing campaigns effectively.
2. Paid Media. To audit paid media investments and evaluate the performance of their optimizations, Megalabs and its media agencies adopted our Paid Media module.
3. Social Media. To analyze organic content on their social networks and coordinate demand generation efforts more precisely, Megalabs relied on the analytical power of the Social Media module.

Results

In the voice of the customer

The most important aspect of this phase of digital transformation was to organize, filter, and process data at high speed from all touchpoints, enabling strategic value to be assigned to each one.

Laura C. Méndez Pinzón

Digital Marketing Manager @ Megalabs

Next Steps

In the next phase of their digital transformation, Megalabs will capitalize on effective data usage to move from multichannel to omnichannel. Their goal is to develop a unified consumer view across all online channels, enabling more comprehensive and integrated marketing initiatives.