How Billet Improved User Response Time by 75%

Context

Understanding users to improve the product. Billet, the digital wallet of the leading Dominican bank BHD, provides an opportunity for individuals who, for various reasons, have limited or restricted access to traditional banking services. As a new app in the market, they aimed to effectively identify their users' needs and swiftly incorporate them into their product.

Challenge

Frist, gather the data, then centralize it. The main challenge was to combine all the available information and make it actionable. “I have a budget, but how do I distribute it? Where are the thousands of people already using Billet speaking from? Which social network or ad are they coming from?” They needed to listen to their consumers, understand what they were saying about the brand, and centralize all that information to unify messages and act in time, ensuring they didn’t lose their users' attention.

Solution

The benefits of marketing analytics. Bunker came in to centralize all the information they had gathered from various campaigns and enhance it. By achieving visibility and traceability, Billet was able to segment user campaigns, listen to their consumers in a targeted way, and focus on their objectives.

Leveraging marketing analytics allowed them to evaluate their audience's behavior, understand their consumption patterns, needs, and other relevant sociodemographic characteristics. This enabled them to deliver specialized content for each segment and develop a much more robust final product.

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1. Listening. Our social listening platform, which monitors and gathers everything users say about your brand and topics of interest across millions of online sources, allowed Billet to understand their audience and take action based on those insights.
2. Análisis de campañas. With this module, they were able to segment their digital campaigns and track their performance from the moment a user became a lead to the final product sale. This enabled them to achieve a complete conversion funnel for each campaign and product.

Results

In the customer's voice

Bunker DB has been our strategic ally in centralizing all the critical data that allows us to evolve with our customers, provide better use cases, make them feel supported, and deliver all these tools on time.

Paola Castro

Digital Marketing Manager @ Billet

Next steps

To justify 100% online communication. Billet's main challenge will be to maintain effective digital communication, backed by their consumers through data analysis.